What are the Crucial Factors in Gaining Customer Recommendations in the Airline Industry?

The airline business is continually growing. This study tries to find out important factors for customers give their recommendations an airline. Text mining approach and feature selection methods are applied clean the data set select most crucial of customer recommendations. collected 846 online reviews full-service airlines 179 low-cost carrier airlines. Cleanliness crew care critical customers. Low-cost were more concerned about value money flight information. results provide airlines’ managers with new insights make willing gain a positive brand image.
 Keywords: Online review, text mining, recommendations, selection,